UI/UX Designing

In today’s highly competitive world, designing plays an integral role in the success of a product or brand. Good designs can bring in a lot of admirers while a bad one will do the opposite.

Gone are the days when designing was limited to just brochures or pamphlets. Nowadays, almost everything is designed intrinsically. From website to product, every company leaves no stone unturned by hiring special designers to put the right impression in the minds of the consumers. One of these special designers is a UI/UX designer, who takes care of user interface (UI) and user experience (UX) design of various digital assets. The difference between UI and UX is that UI design lays emphasis on how a product is presented to the user while UX design focuses on the overall feel of the product.

Not just this, these designers optimize all elements of the online user experience for better usability, usefulness, and unique visual design. With a passion for delivering adaptive and creative solutions to design problems, these designers stay up to date with best practices and emerging trends in user experience design and user interface technology.

The upcoming UI/UX designing is gaining popularity at a fast pace in the present ever-changing world as more and more businesses are gearing up to make the most of the technology boom by going online. It is also fast becoming important.

Let’s get acquainted with it in detail.

What is UI/UX designing?

From investigating user experience design requirements for digital assets to developing and conceptualizing a comprehensive UI/UX design strategy for the brand, UI/UX designing entails several important design needs for a company.

In this kind of design, high-quality UX design solutions are produced through wireframes, visual and graphic designs, storyboards, site maps, flow diagrams, and prototypes. It also includes designing UI elements and tools, such as search boxes, tabs, navigation menus, and widgets for digital assets.

UI elements, such as banners, page layouts, CTAs, page designs, and target links for landing pages, are also tested. It also includes collaborating with the internal and external designers and marketing team, to ensure the creation and delivery of best-tailored experiences for the digital user.

Not just this, it also involves providing advice and guidance on the implementation of UX research methodologies and testing activities to analyze and predict user behaviour and adhering to style standards on graphic design and typography.

Minimum qualification

If a student wants to pursue an undergraduate degree in UX design from a college or university, the candidate must have cleared class 12th or intermediate in any stream from a recognized board. In order to pursue a postgraduate degree in the same discipline, the student must have completed graduation from a recognized university or college with at least 50 per cent marks.

Scope

In today’s digital age, the online presence of a brand is essential. If a brand is not online, it doesn’t exist for numerous customers. In the online world, a website or mobile app represents the brand. This makes the look and feel of the website or mobile app vital for connecting with the customers. Here comes UI/UX designing into play as it is the only way to achieve the goal of creating a good user experience. In reality, the scope for the UI/UX designing professionals is immense and ever-evolving.

Not just fresh school pass-outs or graduates, working professionals from different industries, such as Content Writers, Digital Marketers, Branding Consultants, Marketing Executives, Graphic Designers, Mobile App Developers, Video Editors, Product Managers, Website Developers, etc can also look to venture into this highly rewarding industry.

Opportunities

Be it in India or abroad, UI/UX designing is in great demand. On average in a month, more than 200 job postings can be seen for the role on different job sites. The average salary for the role is around Rs 10 LPA. Bengaluru, Gurgaon, and Pune are some of the cities, which generate proper UI/UX jobs.

The top job roles in the UI/UX industry are User Researcher, Content Strategist, Wireframe Expert, Usability Tester, Interaction Designer, Information Architecture (UX Designer), Visual Designer (UI Designer), UX/UI Developer and Product Designer.

Working Conditions

UI and UX designers get a great working environment and enjoy a lot of attractive benefits. There is immense growth and job satisfaction in this field.

As both the UI and UX designers complete their tasks on computers, most of them work from offices or studios. They also may attend meetings with other creative individuals, clients, management, and supervisors to ensure the projects are completed on time.

Opportunity to go abroad

The field seems to be ever-growing as everybody wants to have a presence online and captivating the target audience is a must for growth. So, there is always going to be an immense requirement of UI/UX designing professionals in the job market worldwide. The rise in popularity of the job profile will also lead to a hike in the pay packages.

Skills Required

In UX and UI designing, a professional has to employ a lot of knowledge, creativity, and experience in graphics, interaction design, usability, web design, and more. The designers need to conduct research on the target users, to understand their needs and aspirations from a product.

The UI/UX designer needs to possess some essential skills to make it big in the industry. These include attention to detail, problem-solving, adaptability, multi-tasking, time-management, excellent written and verbal communication, collaboration, teamwork, etc. Along with these, the designer also needs to have a user-centric mindset, the ability to prioritize tasks, and a creative and analytical approach. Design thinking and understanding of interaction design principles can also come in handy for a UI/UX designer. The knowledge of industry tools, such as Adobe InDesign, Illustrator, Zeplin, Sketch, InVision, and OmniGraffle are also a must. Experience with HTML, CSS (SCSS), iOS, Android, Design Systems can also be helpful. The ability to translate company goals into digital works and understanding of business metrics can help a designer stand out from the crowd.

Why choose UI/UX designing?

The field has immense potential and there is an urgent need for experienced professionals. It can also help to jumpstart a great career. It is high time to be innovative and take up new roles rather than just going for already saturated fields.